Labels. Living in the city we are bombarded with labels of all kinds, all day – especially food labels. A good marketer will know what the points of consumer susceptibility are, and play to those. I read the following article and it made me sad to think of all the busy people out there seeking comfort in labels and being duped by sneaky buggers!
People find comfort amidst confusion, in words and labels that they equate with safety. Kosher, Gluten Free, Organic, Fat free / Sugar Free – my personal favourites, which I believe can be directly translated to ‘food additive body bomb’! Sadly, what we’re ‘rewarded’ with is often some of the most processed packet food going!
Read the ingredients – this is where you find out whether it’s trolley worthy, not the label! Trouble is, if you shop only online, you don’t get the ingredient list often, so you’re best off at least occasionally shopping in person to keep tabs on whether something is worthy of your munching!
Real food is real food. No numbers. No highly processed, denatured ingredients we can most of the time not pronounce – Our bodies don’t recognise that stuff and it’s showing in all of our health issues. We are so much more powerful than we think to put an end to fake food production and processes – we all just stop buying it.
“But what if I don’t have time to cook ‘real food’ and bake all our snacks?” There are lesser evil brands in the world of packet foods – find them and reward them with your support, because they’re doing the right thing by us! How will you know who they are? They shall be the ones with an ingredient list your grandma would understand 🙂