I often go into supermarkets. They help me see what the advertisers are saying ‘we need’ and then help me formulate the arguement against.
Synchronicity on today’s curious little mission as I received this in my inbox from Danielle LaPorte today.
Indeed. Those days are over!
There is no arguement easier than the one I make today. Today, I saw this…
That tiny, thin sachet of plastic with ‘fresh herbs’ already ‘conveniently’ chopped? $2.98
Better still – or tragically if we’re to be honest – is the VALUE PACK of 3 with a ‘handy shelf caddy’ which of course is made of plastic, containing the three tiny plastic pouches individually packed inside, for $8.
3 bunches of organic herbs from the market or an online organic grocer? $7.50 – $9.00.
Even if we’re talking non organic, 3 bunches of conventional herbs? $5.10
This makes me not just laugh. I’m sad. I’m angry. I worry about how dumbed down we’ve been as a public that people would not find this wrong and I’m thinking of petitioning against it.
Do you think we should?
These sorts of crazy additions to supermarket shelves can’t go uncontested.
OOPS, I bought these
Please don’t panic if this is you and you’ve fallen for such a product. I used to buy microwavable pasta ‘meals’. Truly. We’ve been convinced that these ‘convenient’ offerings are something we need, with years and years of TV advertiser logic. Let this be the first day that you start peeling back the layers on the word ‘convenience’ and start buying real.
Why? Well in this case, it’s for landfill factor – that is SO much single use plastic it’s crazy. Also, for the fact that it’s terrible value and far less fresh than buying a whole bunch. Start chopping up hearbs, stalks and all and sprinkling through salads and casseroles as is. It doesn’t need to be pretty and dainty and fine chopped. THEY tell us that’s what perfect is. WE now know otherwise.
As Jamie Oliver would say “unleash your Italian chef” when cooking. Embrace rustic abandon!
Tip for keeping herbs super crisp for up to 2 weeks?
Wrap tightly in a damp tea towel. No need to pop them in the crisper or anything. Just the tea towel is enough. This is especially awesome for parsley and mint.
Real Food. Less Waste.
