And the award for the MOST unsustainable packaged product goes to…

I often go into supermarkets. They help me see what the advertisers are saying ‘we need’ and then help me formulate the arguement against.

Synchronicity on today’s curious little mission as I received this in my inbox from Danielle LaPorte today.

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Indeed. Those days are over!

There is no arguement easier than the one I make today. Today, I saw this…

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That tiny, thin sachet of plastic with ‘fresh herbs’ already ‘conveniently’ chopped? $2.98

Better still – or tragically if we’re to be honest – is the VALUE PACK of 3 with a ‘handy shelf caddy’ which of course is made of plastic, containing the three tiny plastic pouches individually packed inside, for $8.

3 bunches of organic herbs from the market or an online organic grocer? $7.50 – $9.00.

Even if we’re talking non organic, 3 bunches of conventional herbs? $5.10

This makes me not just laugh. I’m sad. I’m angry. I worry about how dumbed down we’ve been as a public that people would not find this wrong and I’m thinking of petitioning against it.

Do you think we should?

These sorts of crazy additions to supermarket shelves can’t go uncontested.

 

OOPS, I bought these

Please don’t panic if this is you and you’ve fallen for such a product. I used to buy microwavable pasta ‘meals’. Truly. We’ve been convinced that these ‘convenient’ offerings are something we need, with years and years of TV advertiser logic. Let this be the first day that you start peeling back the layers on the word ‘convenience’ and start buying real.

Why? Well in this case, it’s for landfill factor – that is SO much single use plastic it’s crazy. Also, for the fact that it’s terrible value and far less fresh than buying a whole bunch. Start chopping up hearbs, stalks and all and sprinkling through salads and casseroles as is. It doesn’t need to be pretty and dainty and fine chopped. THEY tell us that’s what perfect is. WE now know otherwise.

As Jamie Oliver would say “unleash your Italian chef” when cooking. Embrace rustic abandon!

Tip for keeping herbs super crisp for up to 2 weeks?

Wrap tightly in a damp tea towel. No need to pop them in the crisper or anything. Just the tea towel is enough. This is especially awesome for parsley and mint.

Real Food. Less Waste.

 

Comments 19

  1. I totally agree Alex. I can’t believe people would fall for it. What I find even weirder, avocado in a packet. How hard is it to cut an avo? I can’t believe we are becoming so dumb as a society.

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      As someone who used to buy pasta microwave meals in a packet I can understand why people ‘fall’ for stuff, sadly… BUT there was no internet and no ‘me’ and people like me to say to do anything else, so I adore being a part of the change today! Those avocado tubes and tubs are the weirdest, aren’t they?

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      Wow. Haven’t seen that one! I guess if one were ‘on the run and hadn’t eaten’ it’s a good thing there’s a boiled egg over a weirdo bar or cereal popper though?

  2. I’d really love to know why Coles and woolworths think they need to wrap their organic produce in multiple layers of plastic, containers and wrap. Are they worried the dirty non organic food might contaminate it? Or are they trying to balance out the goodness for you body with some environmental badness? I don’t buy fruit or veg in a supermarket but every time I see this it makes me sigh.

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      Terrible isn’t it… It’s because of logistics / scanning and ensuring people don’t pick organic foods at a supermarket and pass them off as conventional… A brilliant reason to just buy organic straight from a market or online box service if you can X

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  3. our largest grocery store chain in maine has done away with bulk coffee beans and the bulk grinders to “make room” for more k cup varieties. grrr.

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  4. I agree completely Alexx! Hard wired into my psyche by Mum many years ago! Wasteful on so many fronts! She was from a long line of home gardeners but it’s so easy (not to mention beautiful, fresher and more tasty) to grab a pot and grow some if you don’t have space in a garden to do so. I’m planting out my basil for this year this weekend. And that peeled and prepacked avocado is just plain weird! xxx

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  5. Hi Alexx I’ll sign the petition no problems it’s crazy, I’m annoyed when I buy organic vegies which aren’t all that easy to get here I. Darwin that some are nicely wrapped in the black styrofoam trays and then wrapped in plastic again!

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      Yes, that is so annoying… It’s because of logistics / scanning and ensuring people don’t pick organic foods at a supermarket and pass them off as conventional… Any markets in Darwin? Space for a veggie patch? x

  6. I accidentally froze a bunch of fresh parsley the other day, (and put the frozen peas in the fridge 🙁 ). It was actually really handy to just snip the frozen parsley straight into my dishes when I was cooking. It even stayed nice and green.

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      Perfect! I freeze wilted ones too that I’m not going to get through. They’re always fine and super delicious for stews / soups etc where you don’t need to big crisp leaves in the mix!

  7. I can’t believe people buy a packet mix to make Potato Bake in which you need to add ALL the ingredients for home made Potato Bake. Still unsure what is in the packet.

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